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The annual report highlights the company’s decades-long dedication to social, economic and environmental sustainability.
July 16, 2025
By: Lianna Albrizio
Mary Kay Inc. has released its 2025 Sustainability Report. The report outlines a comprehensive overview of the company’s 2030 commitments and 2024 milestone achievements for creating positive impact around the world.
The annual report highlights Mary Kay’s decades-long dedication to social, economic and environmental sustainability – core pillars central to its business strategy and purpose-driven legacy, officials said.
“For over 60 years, our company has championed a business model and key initiatives that empower women, help protect the planet, and model resilient communities,” said Ryan Rogers, CEO of Mary Kay. “This year’s report reaffirms our goals and commitments, while celebrating the measurable and meaningful impact we are creating worldwide.”
Responsible Packaging: The company reaffirmed its commitments to reducing plastic intensity, increase post-consumer recycled content (PCR) and increase recycle-ready/recyclable packaging. For example, the bottle of Mary Kay TimeWise Targeted-Action Toning Lotion contains 94% PCR content.
Sustainable Sourcing: Ninety-three percent of Roundtable on Sustainable Palm Oil (RSPO) certified Palm Oil is used by suppliers as of 2024 and 80% of its shea use was sourced from the Global Shea Alliance (GSA) member suppliers.
Water Management: One hundred percent of the water used at its Richard R. Rogers (R3) global R&D and Manufacturing facility in Texas is treated and recycled back into the local watershed.
Impact Partnerships: The company celebrated its 37-year partnership with The Nature Conservancy (TNC) representing 100 conservation projects supported and 16-year partnership with the Arbor Day Foundation (ADF) to preserve ecosystems in Texas and around the world through 34 projects.
Pink Changing Lives: The company donated $230 million in monetary and in-kind donations by Mary Kay Inc. and its four company-sponsored foundations globally since 1996.
Women’s Empowerment: Over 600,000 women positively impacted globally through meaningful programs at the global, regional and local levels as of 2024.
Future of STEM: Awards 37 grants to young women from 16 countries pursuing STEM careers and eight grants awarded to female students through the “Madam C.J. Walker Scholarships” with The Society of Cosmetic Chemists (SCC) sponsored by Mary Kay as of 2024.
Impact Partnerships: Mary Kay served as a special award organization at the International Science and Engineering Fair (ISEF) in 2024.
Women Powered: Sixty-three percent of the global workforce at Mary Kay are female and 57% of leadership positions are held by women in our top 10 markets. Sixty percent of its executive team is female.
Global Footprint: Mary Kay expanded into Kyrgyzstan.
Digitalization: The company reimagined the digital selling experience through embracing digital opportunities while maintaining the hallmark of personalized service and attention our Independent Beauty Consultants (IBCs) are known for. In 2024, Mary Kay launched the “Phygital” campaign in Mexico and Brazil with Colombia to follow in 2025.
Advocacy: Engaged in over 100 trade associations globally on a range of policy issues from direct selling and entrepreneurship to personal care and supply chain and logistics. In Brazil, Mary Kay contributed to the G20 Employment & Education Task Force (B20) Policy Paper.
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